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Introduction

The portable mp3 player is a revolution to the way that people access music. People are able to quickly access, and listen to, all of their music from a portable and low power device. The e-reader is analogous to the mp3 player in that a person can access all of their books in a similar fashion.

Central Question

Why has the adoption of e-readers into the consumer market made so little an impact compared to mp3 players?

Research Strategy

Piracy
-how does piracy of books compare to songs

History of E-Books
-who began digitizing books
-when were restrictions made on distribution
-when were dedicated reading devices created

Psychological Aspects
-what do people link/dislike about reading off a screen/paper
-what are manufacturers doing to address their concerns

Usability
-are they easy to use, light weight, durable, do they get hot, can you read outside
-what can e-readers do apart from read books


Market Impact
-potential value to different groups of people (reading enthusiasts, students, people in remote areas)


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